Loreal Paris

L'OREAL Dia Richesse Professional Semi-Permanent Hair Colour Ammonia Free 50ml - All Shades

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Semi Permanent
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L'Oréal Paris Dia Richesse Semi Permanent Colour Ammonia Free 50ml - All Shades

Achieve vibrant, rich hair color with L'Oréal Paris Dia Richesse Semi Permanent Colour. This ammonia-free formula provides a gentle coloring experience while delivering intense, long-lasting color and incredible shine. Ideal for blending away greys or enhancing your natural shade, Dia Richesse is suitable for all hair types and textures.

Key Features:

  • Ammonia-Free: Gentle on the hair and scalp, perfect for sensitive skin.
  • Semi-Permanent: Provides rich, lasting color without the commitment of permanent dye.
  • Intense Shine: Leaves hair looking glossy and vibrant.
  • Grey Blending: Effectively blends up to 70% of grey hairs for a natural look.
  • Natural Finish: Enhances your natural hair color with a multi-dimensional effect.
  • Even Coverage: Ensures uniform color from root to tip.

How to Use:

  1. Preparation: Ensure hair is clean and dry before application. Wear gloves to protect your hands.
  2. Mixing: Mix Dia Richesse color with the recommended developer in a 1:1.5 ratio.
  3. Application: Apply the mixture evenly to the hair, starting at the roots and working towards the ends.
  4. Processing Time: Leave the color on for 20 minutes.
  5. Rinsing: Rinse thoroughly with lukewarm water until the water runs clear. Follow with a conditioner for best results.


  • Vibrant Color: Achieve deep, radiant color that lasts up to 6 weeks.
  • Enhanced Shine: Hair looks glossy and feels silky smooth.
  • No Harsh Chemicals: Free from ammonia, making it a gentler option for coloring.
  • Easy Application: Smooth, creamy formula allows for precise application.

Your satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.

Transform your hair with the rich, vibrant shades of L'Oréal Paris Dia Richesse Semi Permanent Colour. Enjoy the benefits of an ammonia-free formula that provides stunning results while being gentle on your hair and scalp.

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