Directions

La Riche Directions Semi-Permanent Conditioning Hair Dye Colour - White Toner

£6.04
33 In Stock
Semi Permanent
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La Riche Directions Semi-Permanent Conditioning Hair Dye - White Toner

La Riche Directions Semi-Permanent Conditioning Hair Dye in White Toner offers a versatile and striking hair color option that creates a beautifully icy or platinum blonde hue. Designed to neutralize yellow or brassy tones in bleached or lightened hair, this toner delivers a clean and crisp white shade for a stunning and fashion-forward look. Formulated with conditioning properties, it not only imparts vibrant and long-lasting color but also ensures your hair remains soft, smooth, and nourished. Perfect for those seeking a bold and edgy style or looking to achieve a flawless blonde finish, White Toner provides a sophisticated and high-fashion appearance that stands out from the crowd.

Key Features:

  • Icy Blonde Shade: Creates a clean and crisp white blonde color that neutralizes yellow or brassy tones, offering a stunning and fashion-forward hair color option.
  • Semi-Permanent Formula: Provides long-lasting color that gradually fades over time, allowing for easy maintenance and versatility.
  • Conditioning Benefits: Enriched with nourishing ingredients to keep your hair healthy and hydrated, promoting vibrant color and shine.
  • Neutralizing Effect: Helps to counteract unwanted warmth in bleached or lightened hair, resulting in a more even and uniform blonde tone.
  • Simple Application: User-friendly for at-home use, ensuring professional-quality results without the need for salon visits.
  • Cruelty-Free: Manufactured without animal testing, ensuring an ethical choice for animal lovers and conscientious consumers.

Detailed Benefits:

  • High-Fashion Look: Achieve an edgy and on-trend appearance with White Toner, perfect for those who want to make a bold style statement.
  • Effective Toning: Neutralizes yellow or brassy undertones in bleached or lightened hair, providing a clean and icy blonde finish.
  • Gentle Formulation: Free from harsh chemicals like ammonia and peroxide, minimizing damage to your hair while delivering vibrant color.
  • Versatile Use: Can be used on its own to achieve a striking white blonde shade or mixed with other Directions colors to create custom pastel shades.
  • Fade-Resistant: While semi-permanent, the color remains vibrant for weeks, gradually fading for a natural transition.
  • Low Maintenance: Easily refresh your color as needed to maintain its stunning white blonde hue with minimal effort.
  • Fashion-Forward Style: Complements a range of hairstyles and fashion choices, allowing for creative and expressive looks.

How to Use:

  1. Preparation: Begin with clean, dry, and pre-lightened hair for optimal color results. Bleach hair to a pale blonde shade to achieve the desired white toner effect.
  2. Application: Apply White Toner dye evenly to hair using gloves, ensuring thorough saturation from roots to ends.
  3. Processing Time: Allow the toner to process for 15-30 minutes, depending on the desired level of toning and color intensity.
  4. Rinsing: Rinse hair thoroughly with cool water until the water runs clear to remove excess toner.
  5. Conditioning: Apply a color-safe conditioner to nourish and hydrate your hair, enhancing its softness and shine.
  6. Styling: Style your hair as usual to showcase your stunning white blonde color and embrace your fashion-forward look.


We value your feedback and strive to provide the best products and services. If you have enjoyed using La Riche Directions Semi-Permanent Conditioning Hair Dye in White Toner, we would love to hear from you. Your positive feedback helps us to continue improving and delivering top-quality products.

Please take a moment to leave a review and share your experience. Your support and feedback are greatly appreciated!

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