Directions

La Riche Directions Semi-Permanent Conditioning Hair Dye Colour - Plum

£6.04
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Semi Permanent
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La Riche Directions Semi-Permanent Conditioning Hair Dye - Plum


La Riche Directions Semi-Permanent Conditioning Hair Dye in Plum provides a rich, deep purple hue that is both bold and sophisticated. This vibrant shade delivers intense color with a beautiful shine, perfect for making a stylish statement. Formulated with conditioning properties, this dye not only imparts stunning color but also ensures your hair remains soft, smooth, and healthy. Ideal for pre-lightened or naturally light hair, Plum offers a long-lasting and vivid finish.

Key Features:

  • Deep Purple Shade: Plum offers a striking and elegant purple color for a unique and eye-catching look.
  • Semi-Permanent Formula: Provides vibrant color that gradually fades over time, making it easy to maintain and requiring minimal commitment.
  • Conditioning Properties: Enriched with conditioning agents to keep your hair soft, smooth, and nourished.
  • Easy Application: Simple to use at home for professional-quality results without the need for a salon visit.
  • Mixable Shades: Can be blended with other Directions colors to create custom shades and unique color effects.
  • Cruelty-Free: Produced without animal testing, ensuring an ethical choice for conscientious consumers.

Detailed Benefits:

  • Intense Purple Color: Achieve a sophisticated and bold look with Plum, perfect for standing out.
  • Gentle Ingredients: Free from harsh chemicals like ammonia and peroxide, minimizing the risk of damage to your hair and scalp.
  • Versatile for All Hair Types: Suitable for various hair textures, from straight to curly, delivering even color across different hair types.
  • Fade-Resistant: Although semi-permanent, the color retains its vibrancy for weeks, fading gradually for a natural look.
  • Low Maintenance: Refresh your color as needed to maintain its vivid hue with minimal effort.
  • Styling Versatility: Complements various hairstyles and fashion choices, allowing for diverse and dramatic looks.

How to Use:

  1. Preparation: Wash your hair with a clarifying shampoo to remove any buildup and towel-dry thoroughly.
  2. Application: Apply Plum dye evenly to clean, damp hair, using gloves to protect your hands.
  3. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of color desired.
  4. Rinsing: Rinse your hair thoroughly with cool water until the water runs clear.
  5. Conditioning: Use a color-safe conditioner to lock in moisture and enhance the shine of your hair.
  6. Styling: Style your hair as usual to showcase your bold Plum color.


We value your feedback and strive to provide the best products and services. If you have enjoyed using La Riche Directions Semi-Permanent Conditioning Hair Dye in Plum, we would love to hear from you. Your positive feedback helps us to continue improving and delivering top-quality products.

Please take a moment to leave a review and share your experience. Your support and feedback are greatly appreciated!

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