Directions

La Riche Directions Semi-Permanent Conditioning Hair Dye Colour - Ultra Violet

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Semi Permanent
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La Riche Directions Semi-Permanent Conditioning Hair Dye - Ultra Violet


La Riche Directions Semi-Permanent Conditioning Hair Dye in Ultra Violet offers a bold and vibrant purple shade that adds a pop of color to your hair. This intense hue provides long-lasting color with a conditioning formula that leaves your hair feeling soft and silky.

Key Features:

  • Intense Purple Shade: Delivers a vibrant and striking purple color that stands out.
  • Conditioning Formula: Infused with nourishing ingredients to moisturize and protect the hair while coloring, leaving it feeling soft and manageable.
  • Ammonia-Free: Formulated without ammonia and peroxide, making it gentle on the hair and scalp.
  • Long-Lasting Color: Provides vibrant color that gradually fades over time, lasting approximately 4-8 weeks depending on hair type and care routine.
  • Ready to Use: Pre-mixed formula that can be applied directly to the hair without the need for additional mixing.
  • Vegan & Cruelty-Free: Contains vegan-friendly ingredients and is not tested on animals.

Detailed Benefits:

  • Bold Color: Creates a bold and dramatic look, perfect for those who want to make a statement with their hair color.
  • Hydrating Formula: Helps to keep the hair hydrated and nourished, reducing the risk of dryness and damage.
  • Temporary Color: Allows you to experiment with different looks without the commitment of permanent color.
  • Enhanced Shine: Leaves the hair with a glossy finish, enhancing the overall appearance of your hairstyle.
  • Easy Application: Creamy consistency ensures smooth and even coverage for consistent results.

How to Use:

  1. Preparation: Wash your hair with a clarifying shampoo to remove any product buildup and towel dry thoroughly.
  2. Application: Apply the dye evenly to your hair using a tint brush, starting from the roots and working your way down to the ends.
  3. Processing Time: Leave the dye on for 20-30 minutes, depending on the desired intensity of color.
  4. Rinsing: Rinse your hair thoroughly with lukewarm water until the water runs clear. Avoid using hot water, as it can strip the color.
  5. Conditioning: Apply a conditioner to your hair and leave it on for a few minutes before rinsing to lock in moisture and enhance shine.
  6. Styling: Style your hair as usual, and enjoy your vibrant and ultra violet locks!


We value your feedback and strive to provide the best products and services. If you have enjoyed using La Riche Directions Semi-Permanent Hair Dye in Ultra Violet, we would love to hear from you. Your positive feedback helps us to continue improving and delivering top-quality products.

Please take a moment to leave a review and share your experience. Your support and feedback are greatly appreciated!

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