As I Am

As I Am Born Curly Curl Defining Jelly Soft Hold 240ml

£9.73
120 In Stock
Hair Wax And Gel
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As I Am Born Curly Curl Defining Jelly Soft Hold (240ml)


Enhance your natural curls with As I Am Born Curly Curl Defining Jelly Soft Hold, a lightweight and fast-absorbing formula designed to bring out the best in your curls. This soft-hold jelly defines curls, encouraging optimal bounce and volume without leaving behind any sticky or heavy residue. Perfect for maintaining natural curl patterns, the jelly helps reduce frizz and detangles, while adding moisture and shine. Infused with nourishing Argan Oil, it keeps your curls hydrated and soft to the touch.

Key Features:

  • Soft Hold Definition: Provides long-lasting curl definition with a soft, flexible hold, making your curls look naturally defined and bouncy.
  • Lightweight Formula: Absorbs quickly and leaves no sticky or heavy build-up, ensuring touchable, non-crunchy curls.
  • Frizz Control: Minimizes frizz and enhances curl formation for smooth, sleek hair.
  • Moisturizing: Enriched with Argan Oil, it locks in moisture, giving your curls softness and shine.
  • Flake-Free: Formulated to reduce the chance of flaking, leaving your curls fresh and neat.

Key Ingredients:

  • Argan Oil: Rich in essential nutrients, it deeply moisturizes and adds shine while protecting your hair from dryness and frizz.
  • Botanical Extracts: Promote overall hair health and help maintain moisture balance for soft, defined curls.

How to Use:

  1. Apply the jelly to clean, damp hair, section by section, from roots to ends.
  2. Use your fingers or a wide-tooth comb to distribute evenly.
  3. Allow your curls to air-dry or use a diffuser for enhanced curl definition and volume.
  4. For best results, pair with other Born Curly products for a complete curl-care routine.

Suitable For:

  • All types of curly and coily hair.
  • Ideal for those seeking soft, defined curls with a touchable hold and added moisture.


Your satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.

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