As I Am

As I Am Beautiful Coils And Curls Curling Jelly 227g / 454g

£13.50
22 In Stock
Curly Hair Product
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As I Am Beautiful Coils and Curls Curling Jelly (227g / 454g)


The As I Am Curling Jelly is a specially formulated coil and curl definer that brings out the best in your natural curls. Perfect for wash & go styling, this jelly defines, enhances, and adds shine to your curls and coils, ensuring long-lasting, frizz-free, and vibrant results. Whether you have short or long hair, this jelly is designed to hold your curl definition for days, while keeping your curls bouncy, moisturized, and beautifully stretched.

Key Features:

  • Defines Curls & Coils: Provides high-definition curls with bounce and vibrancy.
  • Minimizes Frizz: Helps reduce frizz for smoother, more polished curls.
  • Reduces Shrinkage: Enhances curl stretch, reducing shrinkage to give your hair length and volume.
  • Locks in Moisture: Infuses moisture to keep your curls hydrated and soft.
  • Long-Lasting Hold: Provides a flexible hold that maintains curl definition for days.
  • Curl Enhancing Ingredients: Formulated with nature’s best moisturizers and curl boosters.

Key Ingredients:

  • Aloe Vera: Known for its soothing and moisturizing properties, it keeps hair hydrated and manageable.
  • Vitamin E: Helps nourish and strengthen hair, promoting healthy growth and enhancing shine.
  • Sugar Beet Root: A natural moisturizer that helps improve elasticity and retain moisture in the hair.
  • Wheat Protein: Strengthens the hair shaft and improves its ability to maintain definition.

How to Use:

  1. Apply to clean, detangled hair while it is still wet.
  2. Distribute the jelly evenly from roots to ends, using fingers to scrunch or smooth curls into the desired style.
  3. For best results, allow hair to air-dry or use a diffuser to speed up drying time.
  4. Avoid touching your hair while it dries to maintain curl definition and minimize frizz.

Suitable For:

  • All hair types, especially curly, coily, and kinky hair.
  • Ideal for individuals seeking defined, frizz-free, and moisturized curls for wash & go styles.


Your satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.

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