Joico Colorful Anti Fade Conditioner

The anti-fade Colorful collection by Joico, is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.This brilliantly hydrating, daily conditioner does a delicate balancing act on colour-treated hair – infusing strands with softness and shine, while coating hair with true and steady protection against the big fade. The Colorful Collection replaces the Joico Color Endure range.

How it works:

Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.

Directions :

Apply 1-2 pumps to damp or dry hair. Style as usual.

For best results:

Complement your hair regime with the complete Colorful range. Why not try the Colorful Anti-Fade Shampoo and Colorful GlowBeyond Hair Serum to boost colour vibrancy and prolong colour fade.

Benefits Include :

• Instantly detangles and nourishes colour-treated hair
• Protects hair and reduces breakage by over 70%
• Free of SLS/SLES Sulfates .