Directions

La Riche Directions Semi-Permanent Conditioning Hair Dye Colour - Midnight Blue

£6.29
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La Riche Directions Semi-Permanent Conditioning Hair Dye Colour - Midnight Blue

La Riche Directions Semi-Permanent Conditioning Hair Dye in Midnight Blue offers a rich, deep blue hue that evokes the mysterious and alluring qualities of the night sky. This dye provides a bold and vibrant color while also conditioning your hair, leaving it soft and shiny. Ideal for those seeking a dramatic change or wanting to add depth to their hair color, Midnight Blue is easy to apply and delivers stunning results.

Key Features:

  • Rich Midnight Blue Shade: Achieve a deep, intense blue color that stands out and makes a bold statement.
  • Semi-Permanent Formula: Enjoy vivid color that lasts through multiple washes, gradually fading over time for easy maintenance.
  • Conditioning Properties: Formulated with conditioning agents to ensure your hair remains smooth, shiny, and healthy.
  • Simple Application: Easy to use at home, allowing for professional-quality results without the need for a salon visit.
  • Mixable Shades: Can be blended with other Directions colors to create custom shades and unique color effects.
  • Cruelty-Free: Produced without animal testing, making it a compassionate and ethical choice.

Detailed Benefits:

  • Vibrant Color: Midnight Blue provides a striking, intense blue shade that allows you to express your individuality and creativity.
  • Gentle Ingredients: Free from harsh chemicals like ammonia and peroxide, reducing the risk of damage to your hair and scalp.
  • Versatile for All Hair Types: Suitable for various hair textures, from straight to curly, delivering vibrant color across different hair types.
  • Fade-Resistant: While semi-permanent, the color retains its vibrancy for weeks, fading gradually for a natural look.
  • Low Maintenance: Refresh your color as needed to maintain its intensity with minimal effort.
  • Styling Versatility: Complements various hairstyles and fashion choices, allowing for diverse and dynamic looks.

How to Use:

  1. Preparation: Wash your hair with a clarifying shampoo to remove any buildup and towel-dry thoroughly.
  2. Application: Apply the Midnight Blue dye evenly to clean, damp hair, using gloves to protect your hands.
  3. Processing Time: Leave the dye on for 15-30 minutes, depending on the intensity of color desired.
  4. Rinsing: Rinse your hair thoroughly with cool water until the water runs clear.
  5. Conditioning: Use a color-safe conditioner to lock in moisture and enhance the shine of your hair.
  6. Styling: Style your hair as usual to showcase your new, vibrant Midnight Blue color.


We value your feedback and strive to provide the best products and services. If you have enjoyed using La Riche Directions Semi-Permanent Conditioning Hair Dye in Midnight Blue, we would love to hear from you. Your positive feedback helps us to continue improving and delivering top-quality products.

Please take a moment to leave a review and share your experience. Your support and feedback are greatly appreciated!

You can request a return within 28 days of receiving your order. Items must be unused, unopened, and in their original packaging. For hygiene reasons, we cannot accept returns of opened or used cosmetics unless they are faulty.

If your order arrives damaged, faulty, or incorrect, please contact us so we can help resolve the issue.

Please contact us before returning any items. For full details, including return-postage arrangements and refund processing, see our Returns Policy.

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