As I Am

As I Am Long And Luxe Growash Cleansing Creme Conditioner 454g

£12.56
29 In Stock
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As I Am Long And Luxe Curl Enhancing Smoothie 454g

As I Am Long And Luxe Curl Enhancing Smoothie 454g

As I Am Dry & Itchy Scalp Care Leave-In Conditioner 237ml

As I Am Dry & Itchy Scalp Care Leave-In Conditioner 237ml

As I Am Long And Luxe GroWash Cleansing Crème Conditioner (454g)


The As I Am Long And Luxe GroWash Cleansing Crème Conditioner is a dual-action formula that both conditions and cleanses your hair. Specially designed for curly, coily, and textured hair (types 3 and 4), this growth-boosting co-wash gently removes impurities without stripping your hair of its natural moisture. Infused with nourishing ingredients, it hydrates the scalp and hair while promoting healthy growth, making it perfect for achieving longer, stronger hair. This cleanser is part of the Long & Luxe collection, which has been clinically proven to support hair growth.

Key Features:

  • 2-in-1 Cleanser & Conditioner: Cleanses and conditions the hair in one step, saving time without sacrificing moisture.
  • Hydrates Scalp & Hair: Helps maintain moisture balance, leaving hair soft, smooth, and manageable.
  • Promotes Growth: Supports the growth of longer, stronger hair, backed by internal and external lab research.
  • For Types 3 & 4 Hair: Formulated specifically for curly, coily, and kinky hair types.

Key Ingredients:

  • Pomegranate Seed Oil: Rich in vitamins and antioxidants, supports healthy scalp and hair growth.
  • Jamaican Black Castor Oil: Strengthens hair follicles and promotes hair retention.
  • Biotin: Encourages hair growth and helps maintain stronger strands.

How to Use:

  1. Wet hair thoroughly.
  2. Apply a generous amount of GroWash to your scalp and hair.
  3. Massage into the scalp and work through to the ends.
  4. Rinse thoroughly with warm water.
  5. Repeat as necessary for optimal cleansing and hydration.

Suitable For:

  • Hair Types: 3A, 3B, 3C, 4A, 4B, and 4C.
  • Ideal for anyone looking for an alternative to traditional shampoos that nourishes while promoting longer, healthier hair.


Your satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.

You can request a return within 28 days of receiving your order. Items must be unused, unopened, and in their original packaging. For hygiene reasons, we cannot accept returns of opened or used cosmetics unless they are faulty.

If your order arrives damaged, faulty, or incorrect, please contact us so we can help resolve the issue.

Please contact us before returning any items. For full details, including return-postage arrangements and refund processing, see our Returns Policy.

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