{"product_id":"wella-professionals-straighten-it-neutraliser","title":"Wella  Professionals Straighten It Neutraliser","description":"\u003cp\u003eDescription:\u003c\/p\u003eWella Professionals Straighten It Neutraliser works in harmony with both of the Wella Professionals Straighten It  Mild and Intense straightening creams to aid in the straightening process. The lightweight formula gently smooths and begins to nourish the hair to leave you with a sleek, glossy finish. The combination of using both Straighten It  Mild or Intense cream, and the Straighten It Neutraliser, allow for a flawless, straight finish without the fuss of using straighteners.\r\n\r\nWella Professionals Straighten It  Mild or Intense is formulated to be a multi purpose and complex treatment cream, with the infusion of Flexi Protect Technology to give all hair types a long lasting, silky straight finish. This incredible straightening cream will leave your hair with a straight, sleek finish and improve the manageability of your hair also. The cream has been created without harsh chemicals to ensure maximum care and nourishment when styling.\r\n\r\nFor best results use in combination with Straighten It Mild or Intense.\u003cp\u003eDirections:\u003c\/p\u003e\r\n\r\nApply the Straighten It ready to use neutraliser using the same quantity as for the Straighten It Cream used previously, and apply carefully working from strand to strand.\r\nComb the hair straight with a comb and allow the neutralizer to take effect for 10 minutes.\r\nEnsure that the Straighten It neutraliser is evenly distributed throughout each section during the development time.\r\nAfter the 10 minute development time has elapsed, rinse out the neutraliser thoroughly and shampoo the hair.","brand":"Wella","offers":[{"title":"1000 ml","offer_id":52053107147055,"sku":"50309","price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/5261\/3679\/files\/wellaSTRAITENit.jpg?v=1764082260","url":"https:\/\/www.afrohairboutique.com\/products\/wella-professionals-straighten-it-neutraliser","provider":"Afro Hair Boutique","version":"1.0","type":"link"}