Wella Koleston Perfect ME Plus Pure Naturals 60ml

Wella Koleston Perfect ME+ Pure Naturals is a professional-grade permanent hair colour developed with revolutionary technology for vibrant, natural-looking results. Formulated with Pure Balance Technology and the ME+ dye molecule, this advanced colour system reduces hair damage and the risk of developing new allergies, while delivering consistent and radiant coverage. The Pure Naturals range offers classic, timeless shades ideal for creating subtle, sophisticated looks.

Key Features:

Professional permanent hair colour
Classic natural tones for a refined, elegant finish
Features Pure Balance Technology for reduced hair damage
Contains ME+ dye molecule to reduce the risk of new allergies
High-quality pigments for long-lasting, even results
Easy mixing and precise application

Key Ingredients & Technologies:

Pure Balance Technology: Minimizes free radicals during the colouring process to maintain hair integrity
ME+ Technology: Replaces traditional dye molecules (PPD/PTD) to reduce the risk of developing new sensitivities
Conditioning Agents: Promote smoother, healthier-looking hair

Benefits:

Natural-looking colour with brilliant shine
Up to 100% grey coverage
Reduced risk of colour allergies (in non-allergic individuals)
Improved hair quality and strength with each use
Suitable for all hair types and textures

How to Use:

Mix with Wella Welloxon Perfect developer according to shade and desired coverage (usually in a 1:1 ratio). Apply evenly to dry hair and process for 30–40 minutes. Rinse thoroughly and follow with a post-colour care routine.

Special Note:

Conduct an allergy alert test 48 hours before each use. Not suitable for individuals previously allergic to hair dye. For professional use only.

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