Mydentity Permanent Hair Color 58g

Mydentity Permanent Hair Color was developed to bring creativity and excitement back to hair coloring. This professional-grade formula delivers vibrant, long-lasting results with brilliant shine and full grey coverage. With an extensive palette and consistent performance, it's ideal for achieving both bold transformations and natural enhancements.

Key Features:

Long-lasting, fade-resistant colour results
Offers full grey coverage
Can be used with 10–40 volume developer
Smooth crème texture for easy application
Ideal for vibrant fashion shades and natural tones alike

Key Ingredients:

High-performance colour pigments – Ensure rich, vibrant tones with depth and longevity
Conditioning agents – Protect and maintain hair health during processing

Benefits:

Reliable and even coverage from root to tip
Leaves hair shiny, soft, and full of life
Perfect for permanent colour changes, including covering greys
Easily intermixable with other Mydentity shades for customised results

How to Use:

Mix 1 part Mydentity Permanent Color Crème with 1 part Permanent Developer (10–40V) depending on desired lift (1:1 ratio).

Standard processing time: 30 minutes
For grey coverage: Process for up to 40 minutes
Apply evenly to clean, dry hair and rinse thoroughly after processing.

Special Note:

Always perform a patch and strand test before full application. Use appropriate developer strength based on hair type and desired result.

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