L’Oréal INOA Ammonia‑Free Permanent Color 60 g

L’Oréal INOA (Innovation No Ammonia) is the next-generation permanent hair color system designed for maximum comfort and care. With a 60% oil-based, ammonia-free formulation, it offers vivid, long-lasting shades with up to three levels of lift and 100% grey coverage. This vegan-certified formula delivers visibly healthier, shinier hair—up to 48% more shine compared to uncolored hair—and an odorless, no-drip application for salon-quality results in one tube.

Features

Ammonia-Free Oil Delivery System: Gentle on the scalp and hair while enhancing color uptake
Certified Vegan: Contains no animal-derived ingredients or byproducts
1 : 1 Mixing Ratio: 60 g color + 60 g dedicated ODS Rich Developer (10‑, 20‑, or 30‑vol)
Up to 3 Levels of Lift: Covers roots and previously colored hair alike
Long‑Lasting Shine: Clinically shown to improve hair shine by up to 48%
No-Odor, No-Drip Texture: Creamy, comfortable application in salons and at home

How to Use

Measure equal parts color tube (60 g) and iNOA Oil Developer (10, 20, or 30 volume) into a dosing cup.
Mix thoroughly until creamy.
Apply to dry, unwashed hair; use Metal Detox Pre-Treatment Spray if available.
Leave to process for approximately 35 minutes.
Emulsify with warm water and rinse until water runs clear.
Shampoo twice: first with iNOA Post-Color Shampoo, then with Metal Detox Shampoo. Follow with a Metal Detox Mask as needed.

Ingredients

Paraffinum Liquidum (Mineral Oil); Aqua (Water); Ethanolamine; Coco‑Glucoside; Sodium Laureth Sulfate; PEG‑40 Hydrogenated Castor Oil; Hydroxypropyl Guar; Toluene-2,5‑Diamine; Hydroxybenzomorpholine; Sodium Metabisulfite; EDTA; N‑N Bis(2‑Hydroxyethyl)-p‑Phenylenediamine Sulfate; Ascorbic Acid; m‑Aminophenol; 2-Amino-3-Hydroxypyridine; Thioglycerin; plus other haircolor intermediates.

Benefits

100% Grey Coverage & Vibrant Shades: Even for resistant roots
Improves Hair Health: Reduces porosity and restores hydration
Enhanced Shine & Manageability: Hair looks smoother and more radiant
Comfortable Application: No harsh odor or dripping during processing
Preserves Hair Structure: Protects natural curl pattern and texture

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Loreal INOA Ammonia Free Permanent Color 60g