L'Oréal Dia Richesse Ammonia-Free Semi-Permanent Hair Colour 50ml

Achieve rich, radiant colour with L'Oréal Dia Richesse Ammonia-Free Semi-Permanent Hair Colour – the perfect solution for tone-on-tone colouring with a natural-looking finish. This professional colour is ideal for first-time colour clients or those seeking low-commitment, vibrant colour with up to 70% white hair coverage on base shades.

Formulated without ammonia, Dia Richesse offers a gentle colouring experience while enhancing your hair’s natural tone and leaving it feeling exceptionally soft and conditioned. With deep, multi-dimensional reflects and a luminous shine, it’s the go-to choice for reviving dull hair or blending greys seamlessly.

Key Features:

Ammonia-free semi-permanent hair colour
Provides up to 70% white hair coverage on base shades
Tone-on-tone colour with rich, deep reflects
Leaves hair feeling exceptionally soft and shiny
Gentle, low-commitment formula – ideal for first-time users
Professional salon-quality results

Benefits:

Enhances and refreshes natural hair colour without harsh chemicals
Blends greys subtly for a youthful, even look
Improves hair softness and manageability
Boosts shine and luminosity for radiant results
Perfect for low-maintenance colour transformations
No strong odour – more comfortable colouring experience

How to Use:

Mix in a 1:1.5 ratio with the recommended L’Oréal Diactivateur developer (6 vol., 9 vol. or 15 vol. depending on desired result). Apply evenly to dry or towel-dried hair. Leave for 20 minutes, then rinse thoroughly.

Special Note:

For professional use only
Always perform a patch test 48 hours before application
Packaging may vary

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Loreal Dia richesse Ammonia Free Semi Permanent Color 50ml