Joico Color Endure Violet Sulphate-Free Shampoo 1000ml

Joico Color Endure Violet Shampoo is specially formulated for blonde, gray, or highlighted hair to instantly neutralize yellow and brassy tones. Its maximum violet dye load ensures optimal toning immediately after coloring or highlighting services, extending the life of your color while brightening faded hair. This sulphate-free shampoo cleanses gently while maintaining the vibrancy of your cool-toned hair.

Features

Sulphate-free formula
Maximum violet dye load for intense toning
Instantly neutralizes yellow and brassy tones
Extends the life of highlights and color services
Gentle cleansing without stripping

Benefits

Brightens faded blonde or gray hair
Maintains cool, vibrant hair tones
Reduces brassy or yellow discoloration
Enhances overall shine and smoothness

Key Ingredients

Violet Dye – neutralizes unwanted yellow tones
Sulphate-Free Cleansing Base – protects hair while cleaning
Conditioning Agents – improve manageability and softness

How to Use

Apply to wet hair, lather, and rinse thoroughly. Repeat if necessary. Follow with a suitable conditioner for optimal results.

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Joico Color Endure Violet Sulphate Free Shampoo 1000ml