{"product_id":"joico-color-endure-violet-sulphate-free-shampoo","title":"Joico Color Endure Violet Sulphate Free Shampoo 1000ml","description":"\u003ch3 data-start=\"138\" data-end=\"206\"\u003eJoico Color Endure Violet Sulphate-Free Shampoo 1000ml\u003c\/h3\u003e\n\u003cp data-start=\"208\" data-end=\"638\"\u003eJoico Color Endure Violet Shampoo is specially formulated for blonde, gray, or highlighted hair to instantly neutralize yellow and brassy tones. Its maximum violet dye load ensures optimal toning immediately after coloring or highlighting services, extending the life of your color while brightening faded hair. This sulphate-free shampoo cleanses gently while maintaining the vibrancy of your cool-toned hair.\u003c\/p\u003e\n\u003cp data-start=\"640\" data-end=\"654\"\u003e\u003cstrong data-start=\"640\" data-end=\"652\"\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate-free formula\u003c\/li\u003e\n\u003cli\u003eMaximum violet dye load for intense toning\u003c\/li\u003e\n\u003cli\u003eInstantly neutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eExtends the life of highlights and color services\u003c\/li\u003e\n\u003cli\u003eGentle cleansing without stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"872\" data-end=\"886\"\u003e\u003cstrong data-start=\"872\" data-end=\"884\"\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrightens faded blonde or gray hair\u003c\/li\u003e\n\u003cli\u003eMaintains cool, vibrant hair tones\u003c\/li\u003e\n\u003cli\u003eReduces brassy or yellow discoloration\u003c\/li\u003e\n\u003cli\u003eEnhances overall shine and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1052\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1071\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1074\" data-end=\"1249\"\u003e\n\u003cli data-start=\"1074\" data-end=\"1124\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1124\"\u003eViolet Dye – neutralizes unwanted yellow tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1125\" data-end=\"1188\"\u003e\n\u003cp data-start=\"1127\" data-end=\"1188\"\u003eSulphate-Free Cleansing Base – protects hair while cleaning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1189\" data-end=\"1249\"\u003e\n\u003cp data-start=\"1191\" data-end=\"1249\"\u003eConditioning Agents – improve manageability and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1251\" data-end=\"1395\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1265\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"1265\" data-end=\"1268\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1251\" data-end=\"1395\"\u003eApply to wet hair, lather, and rinse thoroughly. Repeat if necessary. Follow with a suitable conditioner for optimal results.\u003c\/p\u003e\n\u003ch3 data-start=\"1251\" data-end=\"1395\" style=\"text-align: center;\"\u003eYour satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.\u003c\/h3\u003e","brand":"Joico","offers":[{"title":"Economy Size (1 L)","offer_id":52020810613039,"sku":"113687","price":29.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/5261\/3679\/files\/71JID8vMgtL._AC_SL1500.jpg?v=1763461333","url":"https:\/\/www.afrohairboutique.com\/products\/joico-color-endure-violet-sulphate-free-shampoo","provider":"Afro Hair Boutique","version":"1.0","type":"link"}