Directions La Riche Pre Colour Shampoo 350ml

La Riche Directions Pre Colour Shampoo is a pH-balanced cleanser designed specifically to prepare the hair before colouring. It removes residue, opens the hair shaft and ensures better colour absorption, leaving hair soft, clean and ready for vibrant dye application.

Key Features

• pH-balanced formula designed for pre-colour use
• Helps colour absorb better into the hair
• Removes buildup and residue
• Leaves hair soft and easier to comb
• Ideal for all Directions semi-permanent dyes

How to Use

Divide the shampoo throughout the hair, massage in and allow it to settle for a short time. Rinse thoroughly.

Benefits

• Enhances colour vibrancy
• Prepares the hair shaft for better penetration
• Improves softness and manageability

Special Note

Best used before applying any La Riche Directions semi-permanent hair colour for optimal results.

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